Over this weekend, the US retail marketplace is spinning on its head as Black Friday inaugurates the start of the US shopping season. Black Friday is the Super Bowl of the retail industry and according to the National Retail Federation, 58.7% of shoppers said they "definitely will" shop on Thanksgiving, Black Friday, and the two days that follow.
Is the holiday sales season stretching out? It most certainly is, as the deals are arriving earlier and earlier with pre-Black Friday sales rolling out from the biggest retailers as early as the beginning of November and running through the first of the year.
Neverfear, with the hyper competitive nature of the internet, retailers are taking the deals online and according to Deloitte, online shipping on Black Friday, will surpass shopin on Cyber Monday for the first time, with 66% of those plaaning to shop online during the weekend, compared with a mer 52% of shoppers on Cyber Monday.
While in years past, online shopping has caught many retailers off guard, particularly from sales originating from mobile devices, often leading to overloaded site servers, server crashes, and upset customers. This holiday season consumers can expect retailers to have made major improvements to prevent the unexpected and embarrassing site shutdowns due to the influx of holiday traffic.
Best Buy and Target, both marred with unexpected issues last season have made tremendous strides to improve usability, particularly on the mobile platforms. In fact, many retailers are offering exclusive deals for those shopping from mobile devices. Amazon is offering 150 different deals exclusively through its mobile app, starting on Thanksgiving.
Keep your eye open for the mobile deals, they will make a big splash this holiday season!